Serie A Enilive: Bet365 Scores (live scores) sleeve sponsor of ACF Fiorentina from the 2026-27 season

News Tank Football - Paris - News #450331 - Published on 07/08/26 at 13:00
©  AFC Fiorentina
Bet365 Scores, sleeve sponsor of ACF Fiorentina from the 2026-27 season - ©  AFC Fiorentina

British sports betting operator Bet365, through its live sports scores platform Bet365 Scores, has become the sleeve sponsor of ACF Fiorentina (Serie A Enilive) for several seasons starting from 2026-27, the club announced on 6 August 2026. The agreement covers the men's team only.

Bet365 succeeds another sports betting operator, British bookmaker Betway, whose Betway Scores live scores platform featured on the sleeve of Fiorentina's shirts during the 2024-2026 cycle (two seasons).

In Italy, the Dignity decree-law, which came into force for the 2019-20 season, prohibits clubs from entering into sponsorship agreements with gambling operators at the domestic level, hence the need for such companies to promote their brands through alternative platforms that do not offer sports betting…

©  AFC Fiorentina
Bet365 Scores, sleeve sponsor of ACF Fiorentina from the 2026-27 season - ©  AFC Fiorentina

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