FC Bayern Munich: Google, via Pixel (smartphones) and Gemini (AI), becomes official partner for 2026-2029

The American technology services company Google has become an official partner of FC Bayern Munich (Bundesliga) for three seasons, over the 2026-2029 cycle, the club announced on 10 August 2026.

As part of this agreement, the group is promoting two of its brands: the Gemini AI assistant, which becomes the Bavarian club’s first partner in the artificial intelligence category, and its Pixel smartphones range.

• Gemini’s services will notably enable Bayern fans to access statistics and analysis of team line-ups and match developments.
• Through Pixel, the US group will offer exclusive weekly content showcasing the club’s behind-the-scenes activities (arrival at the stadium, training sessions, etc.). Customisation features in Bayern colours (wallpapers, app icons) will also be integrated into Pixel smartphones.

The agreement also covers Bayern’s women’s team, which competes in the Google Pixel Frauen-Bundesliga, whose naming rights are held by Google for four seasons (2023-2027).

• Bayern Munich has also entered into a partnership with Longi, a Chinese company specialising in solar energy…