Sponsorship: major changes for LALIGA EA Sports clubs for the 2026-27 season

With four clubs under contract, Nike is the most represented equipment supplier among the 10 brands engaged with the 20 clubs making up the 2026-27 LALIGA EA Sports (compared with nine brands in 2025-26). The US group is ahead of Hummel, Joma and Macron, which supply three clubs each.

Three clubs have changed kit suppliers for the 2026-27 season: Deportivo Alavés, which is switching from Macron to Puma, and Real Sociedad, which is leaving Macron for Joma, both for an undisclosed duration, as well as promoted side Real Club Deportivo de La Coruña, which is moving from Kappa to Nike (for five seasons, 2026-2031). Two equipment supplier contracts have also been extended starting from 2026-27: Kelme with RCD Espanyol (for four seasons, 2026-2030) and adidas with Real Madrid CF (until 2034…