LALIGA EA Sports: Ergo (insurance) shorts sponsor of Club Atlético de Madrid from the 2026-27 season

Ergo, a German insurance company, has become a premium partner (2^nd level) and a shorts sponsor of Club Atlético de Madrid (LALIGA EA Sports) from the 2026-27 season onwards, the club announced on 12 August 2026. The agreement also covers the women’s team (Liga F Moeve).

As part of this partnership, the brand's logo will appear on the shorts of the Madrid men's and women’s players during matches and training sessions. The group's logo will also be displayed on advertising boards at the Riyadh Air Metropolitano (70,460 capacity), at the Alcalá de Henares training centre, within the club’s future sports city and on its digital platforms.

No brand was visible on the Spanish club’s shorts during the 2025-26 season. Ergo is Atlético de Madrid’s only new kit sponsor for the 2026-27 season, with…