Premier League: Trendyol (e-commerce) global partner of Manchester City FC from the 2026-27 season

Trendyol, a Turkish e-commerce platform, has become a global partner of Manchester City FC (Premier League) from the 2026-27 season onwards, the club announced on 13 August 2026.

Under this agreement, the brand becomes the Manchester club’s "official e-commerce platform" and ranks second in its sponsorship hierarchy. Trendyol, which has over 40 million users, will benefit from visibility on the advertising boards at the Etihad Stadium (61,038 capacity), as well as on the English club’s digital platforms. The two partners will also collaborate on content creation and brand campaigns.

This agreement strengthens Trendyol’s sponsorship strategy, which had until then been primarily focused on its domestic market, where the group notably holds the naming rights to Turkey’s two professional…