Nike: Jordan Brand signs first-ever UK deal with basketball club London Lions

Jordan Brand, owned by the American equipment manufacturer Nike, has become the official kit supplier of the London Lions (Super League Basketball) from the 2026-27 season, the English club announced on 13 August 2026.

In collaboration with local distributor KitKing, the men’s and women’s teams will wear Jordan Brand game uniforms in domestic and European competitions — including the BKT EuroCup for the men’s team — while players from the club’s academy will also be equipped by the brand.

The partnership makes the London Lions "the first British professional club to wear Jordan Brand uniforms," according to Lenz Balan, president of the London Lions.

London is among the markets targeted by the NBA as part of its project for a new European league (NBA Europe) developed with FIBA, and…