Formula 1: Disney extends licensing agreement through 2028 and expands it to Cars franchise

News Tank Football - Paris - News #450598 - Published on 17/08/26 at 09:00
©  FOM
Disney x Formula 1 merchandise inspired by the world of the animated film Cars - ©  FOM

The Walt Disney Company has extended its licensing agreement with Formula One Management (FOM) through the end of the 2028 season and expanded it to Disney and Pixar’s Cars franchise, Formula One Group announced on 13 August 2026. The extension adds one season to the original agreement and expands the partnership beyond the "Mickey & Friends" universe for the first time.

Announced on 20 May 2025, the collaboration, rolled out under the “Fuel the Magic” brand platform, brings together the worlds of Disney and Formula 1 through fan experiences, digital content and merchandise. The first activations took place at the Las Vegas Grand Prix (Nevada, USA) in November 2025, including a Disney Live Entertainment performance at the Fountains of Bellagio and the launch of the first Disney x Formula…

©  FOM
Disney x Formula 1 merchandise inspired by the world of the animated film Cars - ©  FOM

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