Ligue 1 McDonald's: Winamax (sports betting) back shirt sponsor of Olympique Lyonnais (2026-2029)

French sports betting operator Winamax has become a major partner (2^nd level) and back shirt sponsor of Olympique Lyonnais (Ligue 1 McDonald's) for three seasons (2026-2029), the club announced on 14 August 2026. The agreement was negotiated by Sportfive, OL’s exclusive commercial agency.

The brand will display its logo on the upper back of Lyon’s shirts, above the players’ numbers. The announcement comes just days after XTB, a Polish online brokerage firm, also became a back shirt sponsor of OL (on the lower section of the shirts).

As part of the partnership, Winamax will also benefit from visibility on the signage at Groupama Stadium (59,186 capacity) and will offer supporters prediction contests and behind-the-scenes experiences during matches. The brand will also organise poker…