FC Bayern: Miele (home appliances) extends partnership through 2028-29 with culinary activations

News Tank Football - Paris - News #450692 - Published on 17/08/26 at 14:45
©  FC Bayern Munich
A cooking class organised by Miele at Bayern Munich’s training centre - ©  FC Bayern Munich

Miele, a German home appliance manufacturer, has extended as official partner of FC Bayern Munich (Bundesliga) for a further three seasons, until 2028-29, the club announced on 14 August 2026.

The German brand, which has been a sponsor of the German club since the 2020-21 season, continues to rank fourth in Bayern's sponsorship hierarchy, alongside nine other brands. "In the future there will be an even stronger focus on emotional brand experiences, digital content as well as activations around indoor and outdoor cooking - especially on matchdays at the Allianz Arena and in the FC Bayern World," the club said.

The two partners offer supporters culinary activations, including cooking classes with chefs. The brand also lends its name to the Miele Lounge, a VIP space at the Allianz Arena…

©  FC Bayern Munich
A cooking class organised by Miele at Bayern Munich’s training centre - ©  FC Bayern Munich

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Subscribe

Already a subscriber ?

Login with login details


I have lost my login details

Login with your email address
We will send you a pincode