Brentford FC: Hollywoodbets (betting), main shirt sponsor over 2021-2026, extends without kit visibility

Hollywoodbets, a South African sports betting operator, has extended as official partner of Brentford FC (Premier League) for a further five seasons, over the 2026-2031 cycle, the club announced on 14 August 2026.

The brand was previously Brentford’s main shirt sponsor (over the 2021-2026 period, €3.5m per year), but the partnership ended after the 2025-26 season as Premier League clubs collectively agreed to ban main shirt sponsorship deals with betting operators, effective 1 July 2026. This voluntary agreement was intended to allow clubs to avoid potentially stricter UK government legislation in the future. The ban had a significant impact on the English top flight, where 11 of the 20 clubs (55%) had a main shirt sponsorship deal with a sports betting operator during the 2025-26 season…