Serie A Enilive: Yokohama Tyres official partner of Juventus FC from the 2026-27 season

News Tank Football - Paris - News #450716 - Published on 17/08/26 at 18:00
©  YT
Yokohama Tyres to become an official partner of Juventus FC from the 2026-27 season - ©  YT

Yokohama Tyres, a Japanese tyre brand, has become an official partner of Juventus FC (Serie A Enilive) from the 2026-27 season as part of a multi-year agreement, the club announced on 17 August 2026.

The tyre manufacturer ranks fourth in Juventus’ sponsorship hierarchy, alongside 15 other brands. Yokohama is currently one of three Japanese brands in Juventus’ partner portfolio, with back shirt sponsor Cygames (video games) and Ricoh (digital services and printing equipment).

"Yokohama will benefit from a comprehensive brand platform combining significant visibility and advertising during Juventus’s home matches, as well as a wide range of digital initiatives, fan engagement and hospitality," the Italian club said. Juventus will also provide its partner with visibility on the LED screens…

©  YT
Yokohama Tyres to become an official partner of Juventus FC from the 2026-27 season - ©  YT

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