Bundesliga: Hankook (tyres) extends as "champion partner" of Borussia Dortmund (2026-2028)

Hankook, a South Korean tyre manufacturer, has extended its partnership with Borussia Dortmund (Bundesliga) for a further two seasons, the club announced on 18 August 2026.

A sponsor of the German club since the 2009-10 season, the South Korean group retains its status as a "Champion Partner", the second level in Borussia Dortmund's sponsorship hierarchy, alongside 14 other brands (including sleeve sponsor Polestar). This extension brings the total duration of the agreement to 19 seasons, making it "one of the company’s longest-standing football partnerships in Europe," according to BVB.

Hankook will retain visibility at the Signal Iduna Park (81,365 capacity) "with 240 metres of LED perimeter advertising, exclusive branding displayed immediately before kick-off and branding on the team…