Como 1907: Alex Rasmussen (ex-AC Milan and Scuderia Ferrari) appointed chief revenue officer

News Tank Football - Paris - Appointment #450828 - Published on 19/08/26 at 12:00
©  Como 1907
Alex Rasmussen - ©  Como 1907

Alex Rasmussen has been appointed chief revenue officer (CRO) of Como 1907 (Serie A Enilive), the Italian club announced on 18 August 2026.

"At Como 1907, Alex will lead the club’s commercial strategy, focusing on long-term partnerships and new opportunities for international growth," Como 1907, controlled by the Indonesian conglomerate Djarum Group since 2019, said.

The Danish executive had worked at Scuderia Ferrari HP (Formula 1) since January 2024. He initially served as head of partnership development for EMEA before being promoted to vice president, partnership development in February 2025. His remit included Ferrari’s activities in Formula 1, the FIA World Endurance Championship (Hypercar), esports and the Ferrari Driver Academy.

Alex Rasmussen also has experience at several football…

©  Como 1907
Alex Rasmussen - ©  Como 1907

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