PSG: "We Ride Paris" connected cycling challenge launched with cycling team Groupama-FDJ United

Paris Saint-Germain (Ligue 1 McDonald's) has launched "We Ride Paris", a connected cycling challenge that will run from 18 August to 13 September 2026, the Parisian club announced on 18 August 2026. The initiative is developed in collaboration with Groupama-FDJ United Cycling Team (UCI WorldTour), as well as several players in the global cycling industry: Whoop (sports technology), Zwift (online training platform) and Wilier (bicycle brand).

"Through We Ride Paris, Paris Saint-Germain continues to develop innovative sporting experiences that bring together an ever-growing community around the values of sharing, self-improvement and solidarity," the French club said.

From 18 August to 13 September 2026, participants are invited to complete a 16.4-kilometre loop on the Zwift app. "Represented by an avatar wearing an exclusive cycling kit and riding a virtual Wilier bike, both featuring the event’s colours (the design of which was created especially for the occasion by artist Edgar Plans), participants will pass some of the French capital’s most iconic landmarks, including the…