Sponsorship: major changes for Ligue 1 McDonald's clubs for the 2026-27 season

With six clubs under contract, or one-third of the league, adidas is the most widely represented kit supplier among the nine brands supplying the 18 clubs in the 2026-27 Ligue 1 McDonald's. The German sportswear brand is followed by Nike and Puma, which supply three clubs each.

These three brands therefore supply two-thirds of Ligue 1 clubs this season. The six other brands represented in the French top flight each have just one club under contract.

Three new kit supplier agreements come into effect in 2026-27, two of them involving adidas: the German brand replaces Puma at RC Lens for five seasons (2026-2031) and Kappa at newly promoted Le Mans FC for four seasons (2026-2030). adidas is also starting a new eight-year partnership cycle (2026-2034) with Paris FC, further strengthening its footprint in Ligue 1. Its presence in the French top flight is expected to grow again in 2027-28, with adidas set to succeed Puma at Olympique de Marseille.

At Le Havre AC, Danish kit supplier Hummel replaces British rival Umbro for an undisclosed period. Two other partnerships have also been…