Brand Finance: Real Madrid, FC Barcelona and Arsenal FC, the clubs with the most valuable brands in 2026

News Tank Football - Paris - News #450931 - Published on 20/08/26 at 17:10
©  Brand Finance
Brand Finance’s "Football 50 2026" report, published on 20 August 2026 - ©  Brand Finance

With a brand value of €2.398bn (+25% compared to 2025), Real Madrid CF (LALIGA EA Sports) retains first place in the ranking compiled by American brand valuation and strategy consultancy Brand Finance in its annual "Football 50 2026" report, published on 20 August 2026.

The Madrid-based club tops the ranking of the 50 football clubs with the most valuable brands, ahead of FC Barcelona (LALIGA EA Sports), which also ranked second in 2025. The Catalan club’s brand value rose by 15% to €1.973bn. Arsenal FC (Premier League), which ranked only 8th in both 2024 and 2025, climbs to third place (€1.536bn, +28%).

Five Premier League clubs (including Manchester City FC, which drops three places), two LALIGA EA Sports clubs, two Bundesliga clubs (FC Bayern Munich, 4th, and Borussia Dortmund, 10th…

©  Brand Finance
Brand Finance’s "Football 50 2026" report, published on 20 August 2026 - ©  Brand Finance

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