Premier League: Coca-Cola launches track with rapper Central Cee as part of 2026-27 activation campaign

The Coca-Cola Company is activating its partnership with the Premier League and unveiling "The Team", an original track featuring British rapper Central Cee, ahead of the kick-off of the 2026-27 season, scheduled for 21 August 2026.

Available on audio streaming platforms since 18 August, the track "captures everything that makes being a Premier League fan feel like nothing else on earth: the butterflies, the tension, the heartbreak, the euphoria," the brand said. The track is part of Coca-Cola’s "Taste Every Second" campaign for the 2026-27 season, which includes the launch of co-branded packs and custom products, as well as activations and dedicated content around the Premier League.

Alongside the track, released under the Live Yours (Columbia Records) and Real Thing Records, Coca-Cola’s own label, Central Cee features in a two-minute brand film "that follows the emotional arc of a full Premier League season, from the hope of pre-season through to the drama of the final day."

The US group is the Premier League’s official non-alcoholic beverage partner for the 2025-2028 period (three…