Sponsorship: major changes for Serie A Enilive clubs for the 2026-27 season

News Tank Football - Paris - News #450990 - Published on
©  D.R.
adidas, kit supplier to four Serie A Enilive clubs in the 2026-27 season - ©  D.R.

With four clubs under contract (the same number as in 2025-26), adidas is the most represented equipment supplier among the 20 teams competing in Serie A Enilive in 2026-27. With 12 brands involved, as in the previous two seasons, the Italian league has the highest number of kit suppliers (compared with 10 in Ligue 1 McDonald’s, nine in the Premier League and LALIGA EA Sports, and eight in the Bundesliga).

The German brand, which notably has the most lucrative equipment supplier agreement in Serie A with Juventus FC (€40.8m per season) and the longest with FC Inter Milan (1998-2031, 32 seasons), is ahead of its rival Puma (three clubs under contract).

Nike, Macron, Kappa and Joma each have contracts with two clubs, while the other six brands supply only one club each. Among the latter…

©  D.R.
adidas, kit supplier to four Serie A Enilive clubs in the 2026-27 season - ©  D.R.

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