Deal Tracker: Man. City, Athletic Club, Como 1907, Liverpool… the latest sponsorship deals in football

News Tank Football - Paris - Data #450996 - Published on
©  Liverpool FC
Cadbury, official partner of Liverpool FC until 2029-30 - ©  Liverpool FC

• PokerStarsNews, the dedicated news and content platform of online poker, casino and sports betting operator PokerStars, has extended as sleeve sponsor of Como 1907 (Serie A Enilive) for the 2026-27 season.

• Kosner, a Spanish air conditioning brand, has expanded its partnership with Athletic Club Bilbao (LALIGA EA Sports) to become the club's training and warm-up kit sponsor for the 2026-27 season. The group is already the main shirt sponsor of the women's team (Liga F Moeve).

• Cadbury, a chocolate bar brand belonging to the American confectionery company Mondelēz International, has extended its partnerships with three Premier League clubs for a further four seasons (2026-2030): Arsenal FC, Liverpool FC and Tottenham Hotspur FC.

• AUX, a Chinese air conditioning manufacturer, has become…

©  Liverpool FC
Cadbury, official partner of Liverpool FC until 2029-30 - ©  Liverpool FC

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