Borussia Dortmund: partnership with Essilor (optics) to raise awareness of eye health

Essilor, a French company specialising in the design of lenses and optical equipment (EssilorLuxottica group), has become an official partner (4^th level) of Borussia Dortmund (Bundesliga) from the 2026-27 season onwards, the club announced on 25 August 2026.

As part of the agreement, the two partners will launch awareness campaigns highlighting "the importance of good eye health and regular vision checks" among the German club’s fans. The partnership will notably be activated around World Sight Day (8 October) during Bundesliga Matchday 5 (scheduled from 9 to 11 October), when the message "Clear vision for the big moments” will be displayed on the LED perimeter boards at Signal Iduna Park. The club will also offer supporters a prediction contest with prizes including smart glasses, and…