Ligue 1 McDonald's: Coca-Cola returns as official partner of Paris Saint-Germain until 2028-29

The Coca-Cola Company, an American drinks manufacturer, has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons, until 2028-29, the club announced on 26 August 2026.

The US group had already been a partner of the Parisian club, as part of a collaboration that lasted 25 years (1999-2024). Under the new agreement, Coca-Cola and PSG plan to deliver "fan-focused activations, exclusive experiences and special events" across France, as well as a "new experiential space" at the Parc des Princes (47,929 capacity) which will host "activations, immersive experiences and exclusive events celebrating football and Parisian culture" throughout the 2026-27 season, according to the Parisian club.

Powerade, the US group's sports drink brand, will also activate the…