Ligue 1 McDonald's: Coca-Cola returns as official partner of Paris Saint-Germain until 2028-29

The Coca-Cola Company, an American drinks manufacturer, has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons, until 2028-29, the club announced on 26 August 2026.

The US group had already been a partner of the Parisian club, as part of a collaboration that lasted 25 years (1999-2024). Under the new agreement, Coca-Cola and PSG plan to deliver "fan-focused activations, exclusive experiences and special events" across France, as well as a "new experiential space" at the Parc des Princes (47,929 capacity) which will host "activations, immersive experiences and exclusive events celebrating football and Parisian culture" throughout the 2026-27 season, according to the Parisian club.

Powerade, the US group's sports drink brand, will also activate the partnership with PSG through activities "centered around athletic performance, energy and pushing beyond limits."

Coca-Cola has the status of official partner, the third level in Paris Saint-Germain's sponsorship hierarchy, alongside 10 other brands. The beverage manufacturer is already a regional partner…