US Sports: NBA revenue expected to reach $14.3bn, ahead of MLB for the first time (Sports Value study)

News Tank Football - Paris - News #451465 - Published on 27/08/26 at 13:00
©  D.R.
Sports Value’s revenue forecast for the five North American leagues for 2026-27 - ©  D.R.

NBA revenue is expected to rise by 14% to a record $14.3bn (€12.4bn) in the 2026-27 season, compared with $12.5bn (€10.8bn) in the previous season, according to a study published on 4 August 2026 by Sports Value, a sports marketing agency based in São Paulo (BRA).

The NBA’s growth is being driven in particular by its domestic broadcast rights, awarded to The Walt Disney Company (owner of the ESPN group), NBCUniversal and Amazon for a total of $76bn (€66bn) over the 2025-36 cycle, equivalent to $7bn (€6.1bn) per season. Matchday revenue is expected to reach $4bn (€3.5bn) in 2026-27, while sponsorship revenue is projected to approach $1.9bn (€1.6bn), according to Sports Value.

The North American basketball league is therefore expected to overtake MLB for the first time and become the world's…

©  D.R.
Sports Value’s revenue forecast for the five North American leagues for 2026-27 - ©  D.R.

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