Sponsorship: major changes for Bundesliga clubs for the 2026-27 season

With six clubs under contract (compared with five in 2025-26), adidas is the most represented equipment supplier among the eight brands partnered with the 18 clubs competing in the 2026-27 Bundesliga. The group, which supplies one-third of the top-flight clubs, is ahead of fellow German company Puma, which is under contract with three clubs (half as many as in the previous season), and Danish brand Hummel (also supplying three clubs).

Only one club is changing kit supplier for the 2026-27 season: TSG 1899 Hoffenheim, which has entered into a six-season deal with Macron (2026-2032), replacing Joma. FSV Mainz 05, meanwhile, has extended its agreement with German brand Jako ahead of schedule for the 2028-2031 cycle (five seasons). Conversely, one contract expires at the end of the 2026-27…