Ligue 1 McDonald's: Kleber (tyres) pocket sponsor of LOSC Lille from the 2026-27 season

News Tank Football - Paris - News #451809 - Published on
©  LOSC Lille
Kleber, pocket sponsor of LOSC Lille - ©  LOSC Lille

Kleber, a French tyre brand belonging to the Michelin group, has become a pocket sponsor of LOSC Lille (Ligue 1 McDonald's) from the 2026-27 season onwards, the club announced on 28 August 2026.

Kleber holds premium partner status, the second level in LOSC's sponsorship hierarchy, alongside three other brands also featured on the Lille club's playing kit: Japanese car manufacturer Toyota and shopping centre Aushopping V2, both back shirt sponsors, as well as Israeli trading platform eToro, sleeve sponsor. The tyre brand replaces Actual, an independent group specialising in employment and temporary staffing agencies, which was displayed as LOSC's pocket sponsor over the 2023-2026 cycle (three seasons).

In addition to this kit visibility, Kleber "benefits from enhanced visibility across all…

©  LOSC Lille
Kleber, pocket sponsor of LOSC Lille - ©  LOSC Lille

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode