Serie A Enilive: Finom (banking services) official partner of Juventus FC from the 2026-27 season

Finom, a Dutch fintech specialising in banking services, has become an official partner (2^nd level) of Juventus FC (Serie A Enilive) starting from the 2026-27 season, the club announced on 2 September 2026. This marks the brand's first partnership with a European football club.

As part of this agreement, Finom will have LED visibility at Allianz Stadium (41,685 capacity) and access to first-team player imagery. The brand will also collaborate with the Juventus Creator Lab, launched by the club in May 2024 and dedicated to original content creation. In addition, the two partners will host a dedicated "Powered by Finom" event at Allianz Stadium.

"European football is going through a shift as sponsorship categories increasingly open up to fintech and financial-services platforms. Where peers…