UEFA: Haier (electronics, CHN) global partner of the Champions League for the 2027-2031 cycle

News Tank Football - Paris - News #452307 - Published on 03/09/26 at 17:05
©  Haier
Haier, global partner of the Champions League for the 2027-2031 cycle - ©  Haier

Haier, a brand of the Chinese manufacturer Haier Smart Home Group specialised in home appliances and televisions, has become a global partner of the Champions League for four seasons, covering the 2027-2031 cycle, according to an announcement by UC3, the joint venture between UEFA and European Football Clubs (EFC), on 3 September 2026.

This agreement was negotiated by Relevent Football Partners, a subsidiary of Relevent Sports Group created on 27 May 2025 and dedicated to the marketing of the global commercial rights of UEFA's men's club competitions from 2027. It also covers the UEFA Super Cup, as well as the Youth League and Futsal Champions League finals.

As part of this partnership, Haier has secured the exclusive global rights in the home appliances, televisions and commercial display…

©  Haier
Haier, global partner of the Champions League for the 2027-2031 cycle - ©  Haier

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Subscribe

Already a subscriber ?

Login with login details


I have lost my login details

Login with your email address
We will send you a pincode