UEFA: Hisense (electronics, CHN) becomes 8^th global partner of Euro 2028, its 4^th edition as sponsor

Chinese electronics group Hisense has extended its partnership with UEFA and has become a global partner of Euro 2028, the two parties announced on 3 September 2026.

This will be the fourth edition of the competition sponsored by Hisense, which first partnered with UEFA for Euro 2016. Unlike the previous agreement, signed for Euro 2024, this renewed partnership does not include rights to other national team competitions (qualifiers, Nations League, Finalissima or futsal).

"As part of the renewed agreement, Hisense will continue to bring its expertise in display technology and consumer innovation to Euro 2028, helping connect fans with the tournament through engaging experiences both in stadiums and at home," UEFA said.

Hisense is the eighth brand to join the top level of the Euro 2028…