Deal Tracker: Union Berlin, FC Bayern, RC Celta, Villarreal CF… the latest sponsorship deals in football

News Tank Football - Paris - Data #452407 - Published on 04/09/26 at 16:00
©  1. FC Union Berlin
eBay Deutschland, premium partner of Union Berlin - ©  1. FC Union Berlin

• eBay Deutschland, the German subsidiary of US e-commerce group, has extended as a premium partner (3rd level) of 1. FC Union Berlin (Bundesliga) for the 2026-27 season and will broadcast selected club matches on its eBay Live platform, initially dedicated to live shopping services.

• Recalvi, a Spanish distributor of automotive parts, has extended as a shorts sponsor of RC Celta (LALIGA EA Sports) for a further two seasons (2026-2028).

• Megabad, an online retail platform specialising in bathroom and sanitary products, has become a premium partner (3rd level) of FC Bayern Munich (Bundesliga) for the 2026-2029 cycle (three seasons).

• ProHero, a Spanish real estate developer, has become an official partner (2nd level) of Villarreal CF (LALIGA EA Sports) for two seasons (2026-2028).

…

©  1. FC Union Berlin
eBay Deutschland, premium partner of Union Berlin - ©  1. FC Union Berlin

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