Premier League: EA Sports FC (video game) extends as official partner of Liverpool FC from 2026-27

EA Sports FC, a video game franchise from US publisher EA Sports, has extended as official partner of Liverpool FC (Premier League) starting from the 2026-27 season, the club announced on 3 September 2026.

EA Sports succeeded Japanese video game publisher Konami on 16 July 2019. "Over the course of the partnership, Liverpool FC and EA Sports have collaborated on a range of successful activations, including the popular annual player ratings reveal series, which has generated more than 115 million views and 6.6 million engagements across the Reds’ social channels," the club said. The renewal period was not specified by the club, but will bring the total duration of the partnership to "beyond a decade."

"The renewed partnership will build on that work across both the men’s and women’s teams, with an increased focus on LFC Women. Supporters can expect to see more EA SPORTS content featuring the women’s team, including activity from the AXA Melwood Training Centre," Liverpool added. EA Sports FC 27, the game's annual iteration, is set for release on 25 September 2026, "with Liverpool FC…