UEFA: Hyundai (car manufacturer) global partner of the Champions League for the 2026-2031 cycle

News Tank Football - Paris - News #452610 - Published on 07/09/26 at 16:00
©  Hyundai
Hyundai, official partner of the Champions League - ©  Hyundai

Hyundai, a South Korean car manufacturer, has become an official partner of the Champions League for the 2026-2031 cycle (five seasons), UC3, the joint venture between UEFA and European Football Clubs (EFC), announced on 7 September 2026.

The brand has the status of "official automotive partner" of the competition. This agreement was negotiated by Relevent Football Partners, a subsidiary of Relevent Sports Group created on 27 May 2025 and dedicated to the marketing of the global commercial rights of UEFA's men's club competitions from 2027. It also covers the UEFA Super Cup, as well as the Youth League and Futsal Champions League finals.

UEFA and Hyundai have collaborated before, with the South Korean group having served as an official partner of all editions of the Euro between 2000 and…

©  Hyundai
Hyundai, official partner of the Champions League - ©  Hyundai

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