Marketing: Liverpool FC ranked "Europe’s most culturally influential club" (Harris & Toluna study)

Liverpool FC (Premier League) have been "ranked as the most culturally relevant football club among Europe’s leading clubs," according to the findings of a study conducted by Harris & Toluna "across 22 international markets" and reported by LFC on 7 September 2026.

"LFC’s ranking reflects the club’s growing influence far beyond the pitch, with its global reach continuing to expand across social media, broadcast and digital platforms, including in the USA."

Liverpool generated 14.7 billion social video views in 2025-26, "37% more than the next-highest Premier League club," while its website recorded 96.16 million visits worldwide.

Other figures from the study released by LFC include:
• "31% of respondents identified LFC as having a strong influence on culture, placing the club ahead of all…