Mediapro to be renamed Imagina from 2027, EBITDA growth of between 50% and 60% in 2026

Mediapro will change its name to “Imagina” from 1 January 2027, the audiovisual group announced on 9 September 2026.

Mediapro will thus adopt the identity of its current holding company, Imagina Media Audiovisual. The latter was created in 2006 following the merger of Mediapro and Globomedia. Mediapro’s name change will take effect following "a transformation process" that is already under way, said the group, which expects its EBITDA to grow by between 50% and 60% in the 2026 financial year.

"The next step is to develop new projects offering unique experiences to audiences around the world, financing this growth through the more than €100m that the company itself will generate over the next three years," Mediapro added.

Several changes have been implemented within the Spanish company since…