Deal Tracker: Bayer Leverkusen, Parma Calcio, Newcastle, Betis… the latest sponsorship deals in football

News Tank Football - Paris - Data #453211 - Published on 11/09/26 at 11:00
©  Newcastle United FC
BetMGM, official partner of Newcastle United FC - ©  Newcastle United FC

• Online sports betting operator BetMGM (LeoVegas Group) has extended as an official partner of Newcastle United FC (Premier League) for several seasons from 2026-27. The two parties have been partners since 2023-24.

• Rewe, a German retail group, has extended as an official partner (4th level) of Eintracht Frankfurt (Bundesliga) for three seasons (2026-2029).

• Monster Energy, a US energy drink brand, has become an official partner of Real Betis Balompié (LALIGA EA Sports) for three seasons (2026-2029).

• DXC Technology, a US company specialising in digital transformation, has become a premium partner (2nd level) of Bayer 04 Leverkusen for two seasons (2026-2028) and will be responsible for "connecting Bayer 04's previously separate digital systems to create a unified fan journey.…

©  Newcastle United FC
BetMGM, official partner of Newcastle United FC - ©  Newcastle United FC

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