Premier League: Shuffle (sports betting) sleeve sponsor of Sunderland AFC from the 2026-27 season

News Tank Football - Paris - News #453403 - Published on 14/09/26 at 16:00
©  Sunderland AFC
Shuffle, race sponsor for Sunderland AFC - ©  Sunderland AFC

Shuffle, a gambling, casino and sports betting platform specialising in cryptocurrency payments, has become the shirt sponsor of Sunderland AFC (promoted to the Premier League) under a multi-year agreement starting from the 2026-27 season, the club announced on 12 September 2026.

As part of this partnership, the two organisations will also develop "will collaborate on a programme of exclusive content, fan experiences, digital activations and influencer marketing, creating new ways for Shuffle to engage with Sunderland's passionate and increasingly global supporter base, with a distinctive presence across its extensive digital, social and matchday ecosystem," the club said.

The Shuffle logo appeared on Sunderland's shirts for the first time during their home match against Arsenal (2-0…

©  Sunderland AFC
Shuffle, race sponsor for Sunderland AFC - ©  Sunderland AFC

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