UEFA: Booking.com extends sponsorship of national team competitions, including Euro 2028

Booking.com, a Dutch hotel booking platform, has extended its partnership as an official sponsor of UEFA national team competitions, including Euro 2028 and Women's Euro 2029, the European governing body announced on 14 September 2026.

The platform has been a UEFA partner since 2018 and will therefore sponsor its third consecutive edition of the men’s European Championship in 2028. The agreement also covers the European Qualifiers for Euro 2028, the 2027 UEFA Nations League finals and the 2027 UEFA European Under-21 Championship.

As part of the renewed agreement, Booking.com "will be integrated into the fan ticketing journey" for all competitions and will notably have visibility during the ticket purchase process. The platform will also contribute to UEFA’s official event guides to help…