Tennis / ATP: L1VE official immersive media partner for VR production and broadcasting until 2028

The US production company L1VE, founded in 2022, has become ATP Media’s "official immersive media partner" for the 2026-2028 period, the branch of the Association of Tennis Professionals (ATP) responsible for the production and distribution of the ATP Tour announced on 14 September 2026.

The agreement grants L1VE "worldwide immersive live rights" to major ATP Tour events, as well as highlights and replays. These include nine ATP Masters 1000 tournaments, the Nitto ATP Finals, as well as the ATP 500 and ATP 250 tournaments. Three events will be produced towards the end of the 2026 season, starting with the Rolex Shanghai Masters (7-18 October), "with the full rollout from 2027," ATP Media said.

"L1VE will produce each event in stereoscopic 360° 3D and 14K from dedicated positions inside the…