Liga BBVA: the broker Plus500 becomes the shirt sponsor of Atlético de Madrid in 2015-16

Plus500, a financial brokerage firm based in Cyprus, has become the shirt sponsor of Club Atlético de Madrid (Liga BBVA) for the 2015-16 season, announced the club on 24/06/2015.

Plus500 replaces the National Tourist Office of Azerbaijan, which paid an estimated €12m for 2014-15. The broker was the back of the shirt sponsor of Atlético from January to May 2015. The firm retains visibility on the LED advertising boards at the Estadio Vicente Calderon (54,900 places) as well as image rights to the club and the players. The contract could be worth €11m for the 2015-16 season, according to the Spanish press.

The club generated €40.9m in commercial revenue in 2013-14, according to figures from the Deloitte Football Money League. This total represents 24% of the club's revenues.

• Negotiations are currently under way for the sale of Plus500 to the Israeli group Playtech.
• The 2013-14 Spanish champions announced a record turnover of €162.8m on 30/06/2014.