SL Benfica: adidas extends as equipment supplier and acquires training centre naming rights (2027-2033)

News Tank Football - Paris - News #453677 - Published on 16/09/26 at 11:00
©  SL Benfica
SL Benfica's training centre, which has been renamed adidas Benfica Campus - ©  SL Benfica

adidas has extended as equipment supplier of SL Benfica (Liga Portugal Betclic) for a further six seasons, through 2032-33, the club announced on 14 September 2026.

The German brand was a partner of the Portuguese club between 1983 and 1990 (seven seasons) and returned for the 1997-98 season under an uninterrupted agreement that, with this new extension, will cover a total of 36 seasons. This is the longest equipment supplier agreement in the history of the Portuguese league.

The deal is reportedly worth €120m over the new six-year cycle (€20m per season), twice the amount allocated for the 2021-2027 period (€10m per year). The increase is partly explained by the German group acquiring the naming rights to SL Benfica’s training centre, which has been renamed adidas Benfica Campus with immediate effect.

"The new name reinforces the connection between Sport Lisboa e Benfica and adidas and recognizes the strategic role of this facility in training athletes and developing future generations of talent at SLB," the club said. SL Benfica generated €56.6m in commercial revenue in 2025-26…

©  SL Benfica
SL Benfica's training centre, which has been renamed adidas Benfica Campus - ©  SL Benfica

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