Crystal Palace: running at the heart of training kit partnership with Brooks (footwear) from 2026-27

Brooks Running, an American sports footwear manufacturer, has become the training kit sponsor of Crystal Palace FC (Premier League) from the 2026-27 season, the club announced on 14 September 2026.

This is the brand's first major sponsorship deal in football, following a partnership with Cambridge United FC (Sky Bet League One), for which Brooks has been the main shirt sponsor since the start of the 2025-26 season. As part of its partnership with Crystal Palace, Brooks will display its logo on the front of the training, warm-up, walkout and travel apparel worn by the men’s first team and women’s team (Barclays Women’s Super League).

"The partnership will also give Brooks a major presence at Selhurst Park, with branding across pitchside and digital ribbon LEDs, stadium screens and TVs…