Crystal Palace: running at the heart of training kit partnership with Brooks (footwear) from 2026-27

Brooks Running, an American sports footwear manufacturer, has become the training kit sponsor of Crystal Palace FC (Premier League) from the 2026-27 season, the club announced on 14 September 2026.

This is the brand's first major sponsorship deal in football, following a partnership with Cambridge United FC (Sky Bet League One), for which Brooks has been the main shirt sponsor since the start of the 2025-26 season. As part of its partnership with Crystal Palace, Brooks will display its logo on the front of the training, warm-up, walkout and travel apparel worn by the men’s first team and women’s team (Barclays Women’s Super League).

"The partnership will also give Brooks a major presence at Selhurst Park, with branding across pitchside and digital ribbon LEDs, stadium screens and TVs, static stadium assets and the club’s media backdrops. Palace and Brooks will collaborate on dedicated content throughout the partnership, including activations featuring first-team players and club legends," the club said.

The partnership also focuses on running, Brooks’ core business, with the brand…