Juventus FC: more than 2 million visitors to club museum since opening in 2012

The Juventus Museum, Juventus FC’s (Serie A Enilive) museum located next to the Allianz Stadium (41,507 capacity), has welcomed more than two million visitors since opening on 16 May 2012, the Turin club announced on 16 September 2026.

The two-millionth visitor was welcomed by Claudio Marchisio, a former Juventus FC player (2005-2018), who accompanied them on a special tour of the museum.

Chaired by Paolo Garimberti since its foundation, the Juventus Museum houses "more than 500 pieces of memorabilia" relating to the club’s history. Open all year round except 25 December and also welcoming visitors on matchdays, it is "consistently ranked among the 50 most visited museums in Italy," according to Juventus.

Recognised by the International Council of Museums (ICOM) and awarded a Michelin star…