Formula 1: Rakuten (e-commerce) to become a global partner of Scuderia Ferrari HP from the 2027 season

Rakuten, a Japanese group specialising in internet-based services (e-commerce, financial services and digital content), is to become a global partner of Scuderia Ferrari HP in the "telecommunications and e-commerce" category, the team announced on 17 September 2026. The "multi-year" agreement will take effect on 1 January 2027.

"Beyond the racetrack, the partnership will explore opportunities across Rakuten's wider ecosystem, including e-commerce and Rakuten Symphony, leveraging the global platform of Formula 1 to develop new business connections, showcase technological capabilities and explore opportunities for cross-industry innovation," the Maranello-based (Italy) team said.

The signing of the partnership makes Rakuten a global partner of Scuderia Ferrari, the second level in the team's sponsorship hierarchy, alongside Shell (energy, oil), UniCredit (banking), IBM (technology), Ceva Logistics (logistics), Puma (sportswear) and Zyn (nicotine). Only HP (IT), the team’s title sponsor since 2024, ranks higher in the Italian team’s sponsorship hierarchy.

The announcement comes a few…