Formula 1: Rakuten (e-commerce) to become a global partner of Scuderia Ferrari HP from the 2027 season

Rakuten, a Japanese group specialising in internet-based services (e-commerce, financial services and digital content), is to become a global partner of Scuderia Ferrari HP in the "telecommunications and e-commerce" category, the team announced on 17 September 2026. The "multi-year" agreement will take effect on 1 January 2027.

"Beyond the racetrack, the partnership will explore opportunities across Rakuten's wider ecosystem, including e-commerce and Rakuten Symphony, leveraging the global platform of Formula 1 to develop new business connections, showcase technological capabilities and explore opportunities for cross-industry innovation," the Maranello-based (Italy) team said.

The signing of the partnership makes Rakuten a global partner of Scuderia Ferrari, the second level in the team's…