Deal Tracker: Aston Villa FC, LALIGA, AC Milan, FC Bayern… the latest sponsorship deals in football

News Tank Football - Paris - News #454061 - Published on 18/09/26 at 14:00
©  Aston Villa FC
Messages of encouragement displayed by Xapo Bank on Aston Villa’s dugout seats - ©  Aston Villa FC

• Cryptocurrency payments platform Xapo Bank has extended as an official partner of Aston Villa FC (Premier League) from the 2026-27 season. Under the agreement, the brand will continue to display its logo and messages of encouragement to players on the dugout seats.

• South Korean brokerage and financial services company Woori has become a regional partner of LALIGA in South Korea from the 2026-27 season, offering the country’s fans dedicated content and exclusive experiences.

• Boggi Milano has become the official formalwear partner of AC Milan (Serie A Enilive) from the 2026-27 season.

• Ideagen, a British business software company, has extended as official partner of Nottingham Forest FC (Premier League) from the 2026-27 season. The brand, which appeared as the club’s sleeve sponsor during the 2023-2026 cycle (three seasons) before being replaced by gambling operator Bally’s, will no longer have visibility on the club’s shirts.

• Monster Energy, a US energy drink brand owned by Monster Beverage Corporation, has become a premium partner of Valencia CF (LALIGA EA Sports) from the…

©  Aston Villa FC
Messages of encouragement displayed by Xapo Bank on Aston Villa’s dugout seats - ©  Aston Villa FC

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