Sponsorship: Kylian Mbappé joins On as ambassador and shareholder after 20 years with Nike (since 2006)

French international Kylian Mbappé (Real Madrid CF, LALIGA EA Sports) has become a shareholder and ambassador of On, a Swiss brand specialising in the design of running shoes and sportswear, the two parties announced on 18 September 2026. The amount of the investment and the stake acquired have not been disclosed.

"Bringing his reading of the game, forged at the highest level and backed by extraordinary statistics, he will work directly with On’s product teams, integrating his elite perspective into the development and testing of future football footwear and apparel," according to the Swiss group, which is thereby officially entering football.

Launched in 2010, the brand is primarily positioned in the running and trail running segments. Since 2020, On has also offered a range of products…