FC Barcelona: Ohana (real estate) to become club's first back shirt sponsor (2027-2030; €10m/year)

News Tank Football - Paris - News #454217 - Published on 21/09/26 at 12:00
©  FC Barcelone
Ohana Development to become FC Barcelona’s back shirt sponsor from the 2027-28 season - ©  FC Barcelone

Ohana Development, an Abu Dhabi-based (UAE) real estate developer, has become a global partner of FC Barcelona (LALIGA EA Sports) for three seasons from 2027-28, through 2029-30, the club announced at its annual general assembly on 19 September 2026.

The agreement is reportedly worth an estimated €10m per year (€30m in total) and will see the UAE company appear as the club’s back shirt sponsor during domestic competition matches (LALIGA, Copa del Rey Mapfre and Spanish Super Cup), as well as friendly matches. The partnership also covers the women's team (Liga F Moeve) and includes a licence to use the Barça brand as part of the development of a residential real estate project in the UAE through 2055. The project is expected to generate a further €1m per season for the Catalan club.

The…

©  FC Barcelone
Ohana Development to become FC Barcelona’s back shirt sponsor from the 2027-28 season - ©  FC Barcelone

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