Manchester City FC: partnership extended with SeatGeek to optimise ticketing services

SeatGeek, a ticketing technology platform, has extended as a global partner of Manchester City FC (Premier League) from the 2026-27 season onwards "to deliver the best possible fan experience when supporters purchase and manage tickets through the club’s website and app," Manchester City announced on 17 September 2026.

"The club will continue to manage the direct sale and re-sale of Manchester City tickets, with SeatGeek providing the technology that powers these experiences," the club said. Manchester City have used SeatGeek’s technology since 2018 for ticketing operations covering matchdays, hospitality and concerts at the Etihad Stadium and Joie Stadium.

In addition to the technology component, the partnership includes traditional visibility assets, with SeatGeek branding across the club’s digital and social platforms and inside the stadium on matchdays. The agreement also covers Manchester City’s women’s team (Barclays Women’s Super League).

"As part of the new global partnership, SeatGeek will also seek to drive further brand awareness within the US, a key market for both the…