Euro 2028: Sportfive appointed by Beyond Hospitality to sell hospitality packages in 7 European markets

Beyond Hospitality, UEFA's official hospitality provider for Euro 2028, has appointed Sportfive to market its hospitality packages in seven European markets, the agency announced on 23 September 2026.

Sportfive has been appointed as exclusive sales agent for Austria, Belgium, France, Germany, Hungary and the Netherlands, and as an authorised sales agent in Spain. "Through the appointment, Sportfive will provide corporate and individual customers with expert guidance, local market support and direct access to the official hospitality programme for Euro 2028," with packages due to go on sale by the end of September 2026.

"As the exclusive Sales Agent and authorised sales agent, Sportfive will manage local enquiries, provide product guidance, and support customers throughout the booking…