Ligue 1 McDonald's: Le Mans FC appoints Sportfive as exclusive commercial agency from 2026-27

Le Mans FC (Ligue 1 McDonald's) has appointed Sportfive to manage all of its commercial rights (partnerships, hospitality, image rights and activations) from the 2026-27 season, the agency announced on 24 September 2026.

"Across all areas, Sportfive will deploy its marketing, sponsorship, activation, business intelligence and digital teams to develop a strategy tailored to the club’s specific characteristics, its territory and what it can realistically offer brands," Sportfive said.

"For Le Mans FC, this partnership provides access to an established commercial offering, combining expertise, a network and tools, in support of a sporting project that returns to the top flight after 16 years away. The objective is to bring partners together around this promotion, build new long-term…