UK / WSL Football: healthy eating promoted through partnership with Tesco (supermarkets) from 2026-27

Tesco, a British supermarket chain, has entered into a multi-year partnership with WSL Football for the Barclays Women's Super League and Barclays Women's Super League 2 from the 2026-27 season, the body announced on 24 September 2026.

Under this agreement, WSL Football will make a donation to Tesco’s Fruit & Veg for Schools programme for every match ticket bought for Barclays WSL and Barclays WSL2 matches during the 2026-27 season. This programme aims to provide schools with free fruit and vegetables for children during the school day, helping to promote healthy eating habits from an early age.

"By combining WSL Football's ambition to grow match attendance and engage more fans with supporting Tesco’s ambition to support schools and community programmes, the partnership will help drive greater awareness of the Free Fruit & Veg for Schools programme and improve access to healthy food in schools to help build lifelong healthy eating habits and deliver meaningful benefits for communities across the country. Additionally, Tesco will bring its product development, supplier base and…