Gillette (razors) broadcasts a clip with Sergio Agüero (ARG) to attract fans in South America

The American hygiene products brand Gillette, which belongs to the Procter & Gamble group, activated its partnership with Sergio Aguero (ARG, Manchester City FC) in Latin America by publishing a video in which the player responds to his Argentine fans on Twitter by kicking balls at the keys of a giant keyboard, on 11/06/2015.

Gillette launched this video on the day of the kick-off of Copa America 2015, and wants to develop its client base in the South American continent. Fans of the player have been able send messages with the hashtag #labanderadelahinchada ("the flag of the fans"). The video, posted on the the account "Gillette Latinoamerica", has nearly 1.2 million views on YouTube as of 24/06/2015.

• Gillette has 2.03 million fans on Facebook as of 25/06/2015.
• 84% of the Facebook fans of Gillette are from the United States (1.7 million fans). The Latin American country with the largest number of fans of Gilette on Facebook is Mexico with 13,200, representing 0.7% of Facebook fans of the brand.
• Ten players from Latin America are under contract with Gillette: Lionel…