Deal Tracker: EFL, Eintracht Frankfurt, Elche CF, OM, OGC Nice… the latest sponsorship deals in football

News Tank Football - Paris - Data #454897 - Published on 25/09/26 at 16:10
©  English Football League
The EFL's "Jersey Mike's Trophy" - ©  English Football League

• German lottery company Lotto Hessen has extended as a strategic partner of Eintracht Frankfurt (Bundesliga) for the 2026-29 cycle (three seasons).

• Fast food chain Jersey Mike has partnered with the English Football League to become the title sponsor of the EFL Trophy. The competition takes the name of Jersey Mike's Trophy for five seasons (2026-2031).

• Spanish banking group CaixaBank has extended as official partner (2nd level) of Elche CF (LALIGA EA Sports) for the 2026-27 season.

• Selected, the ready-to-wear brand of Danish fashion group Bestseller, has become the official outfitter of OGC Nice (Ligue 1 McDonald's) from the 2026-27 season. The brand will dress players, staff, management and employees for home matches and the club's various official representation events.

• Suez, a…

©  English Football League
The EFL's "Jersey Mike's Trophy" - ©  English Football League

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